Schweizer Käsefondue

Käsefondue (cheese fondue) is a largely Swiss invention, with its popularity tied up with a 1950s* marketing conspiracy conducted by a shadowy, semi-govermental cartel of Swiss cheese wholesalers – the Schweizerische Käseunion (Swiss Cheese Union). Back in the early 21st Century, the Schweizerische Käseunion controlled every aspect of cheese production and retail to near Mafia levels of Machiavellian skulduggery. If you ask a Swiss cheese seller today about the Schweizerische Käseunion, you will get a response so evasive that it is clear that the modern Swiss cheese business has one hell of a skeleton in Grandma’s closet.